Module 5: Building customer loyalty
Subscription checklist
Does your product solve a recurring need?
Can you create a curated experience?
Can you offer exclusive perks that make people feel special?
Action steps to set up a subscription model
Step 1: Define Your Subscription Offer
What’s the value? (e.g., convenience, cost savings, exclusivity).
How often will customers need it? (e.g., monthly, quarterly).
Will you offer incentives? (e.g., discounts for subscribing, free shipping).
Step 2: Choose Your Platform
Will you use the native Shopify subscription feature or another tool like Recharge or Seal Subscriptions.
Step 3: Price It Right
Should it be cheaper than a one-time purchase? Or is convenience the main value?
Test different price points to find the sweet spot.
Step 4: Promote Your Subscription
Add a “Subscribe & Save” option on product pages.
Use email flows to highlight the benefits (e.g., “Never run out again!”).
Offer a limited-time incentive to encourage sign-ups (e.g., “Subscribe today and get 10% off your first order!”).