Module 7: A/B Testing
Additional Resources
Variables to test
Subject Lines:
Curiosity-driven vs. benefit-focused (e.g., “You’re in!” vs. “Save 20% Today”).
Personalisation (e.g., “Hey [First Name]” vs. no personalisation).
Email Content:
Long-form vs. short-form copy.
Storytelling vs. direct-to-the-point messaging.
CTA (Call-to-Action):
Button text (e.g., “Shop Now” vs. “Get Your Discount”).
Placement (e.g., above the fold vs. at the end of the email).
Design Elements:
Plain text vs. HTML design.
Image-heavy vs. minimal design.
Timing:
Send time (e.g., morning vs. evening).
Delay between emails.