Module 5: Building customer loyalty
Action steps to set up a loyalty programme
Step 1: Choose the right model
Pick the loyalty type that fits your product and customer behaviour (points, tiers, referral, or value-based).
Then choose a platform like Smile.io, LoyaltyLion or Yotpo.
Step 2: Define rewards that matter
Free products, early access, gifts, or cause-based rewards.
Align rewards with what your customers actually value.
Step 3: Promote your programme everywhere
Announce it via email, social, product pages, and post-purchase flows.
Make sure customers know it exists and see the value upfront.
Step 4: Track & improve
Monitor participation, repeat purchase rates, and overall revenue lift.
Test and tweak rewards to keep customers engaged long-term.