Go from a 2% popup conversion rate to 5%+ with a personalised strategy and ready-to-build wireframes delivered in 7 days
An expert review of your current setup, a personalised strategy, and wireframe outlines for every email in your welcome series so you know exactly what to change and can implement it straight away.
Get started for $497 AUDKnowing what to fix and knowing how to fix it are two different things
You know your popup could be converting better. You know your welcome series isn't doing everything it should.
But without a clear strategy and a personalised plan built around your products and your customers, most founders get stuck. They tweak the popup offer, rewrite a welcome email, and hope something moves.
That's guesswork. And guesswork compounds every month the right system isn't running.
That's what the Kickstart is for. Expert eyes on your setup. A clear plan you can act on straight away.
Everything you need to fix your popup and welcome series
Popup audit and strategy
A thorough review of your current popup measured against benchmarks so you know exactly where you stand. You'll get clear recommendations on what to change and why, including how to implement the one-question method for your specific brand and what question to ask your customers.
- Review of your current offer, structure, and timing
- Benchmark comparison so you know what good looks like
- One-question method tailored to your brand and product category
- Clear recommendations on what to change and why
Popup offer A/B testing plan
Most brands set their popup offer once and never touch it again. Your offer is one of the biggest levers in your conversion rate and finding the right one for your audience is worth testing properly.
- What to test and in what order
- How to read the results and make decisions based on data, not gut feel
- Specific offer alternatives to test for your product category
Welcome series strategy
An honest assessment of what your welcome series is currently doing and what it should be doing. This covers personalisation strategy based on the zero-party data your popup collects, sequencing, timing, and content direction for each email.
- Personalisation strategy based on your popup data
- Sequencing and timing recommendations
- Content direction for each email in the series
- How to structure the series to drive first purchase without feeling pushy
Welcome series wireframes
This is the part that makes the Kickstart different from a strategy session. You'll receive a wireframe outline for every email in your welcome series so you or someone on your team can open Klaviyo and build it without starting from scratch.
- Subject line direction for every email
- Content blocks mapped out for each email
- The goal and CTA for each email clearly defined
- Ready to hand to a VA or implement yourself immediately
Simple, straightforward, done in 7 days
Purchase and complete the onboarding form
After checkout you'll fill in a short form covering your brand, your products, your current setup, and your goals. You'll also grant read-only access to your Klaviyo account so I can review your popup and welcome series in detail.
I review your setup
I go through your popup and welcome series and look at what's working, what's missing, and what's costing you the most right now.
You receive your Kickstart document
Within 7 days you'll receive your full strategy and wireframes. Everything is specific to your brand, not a template, not generic recommendations, but a plan built around your products, your customers, and what you're trying to achieve.
Implement
Use the wireframes as your blueprint to build your welcome series in Klaviyo. If you want strategic support beyond the Kickstart as you implement the rest of your email system, that's what my guided programme is for.
This is for you if...
This is right for you
- Your popup form conversion rate is sitting at 2-3% or lower
- You know your welcome series isn't converting the way it should but you're not sure what to fix first
- You want expert eyes on your setup before you spend more time making changes that might not move the needle
- You're not ready to commit to a full programme yet but want something tangible you can act on now
- You'd implement it yourself if you had a clear plan to follow
This isn't right for you
- You're not yet on Klaviyo
- You want someone to build it for you. The Kickstart gives you the strategy and wireframes, implementation is yours
- You're looking for a full email system audit. This is focused specifically on your popup and welcome series
A decade of email marketing experience, built into a 7-day deliverable
I'm Sam, founder of The Automation Edit. I've spent a decade in email marketing working with ecommerce brands across Klaviyo, ActiveCampaign, and Salesforce and I've seen firsthand what separates the email lists that drive consistent revenue from the ones that don't.
The Popup and Welcome Series Kickstart is the fastest way to get expert eyes on the part of your email system that has the biggest impact on everything that follows. Get your popup and welcome series right and every other flow you build compounds from a stronger foundation.
Your popup and welcome series, sorted in 7 days
A personalised strategy and ready-to-build wireframes. No agency retainer. Just a clear plan you can act on straight away.
Yes, I want access for $497 AUDQuestions? Email me at hello@theautomationedit.com