The Ecommerce Revenue Engine™
Turn first-time buyers into loyal, repeat customers.
An 8 week programme for founders who want to build high-converting email automations that drive steady revenue, increase customer loyalty and create a premium experience that keeps customers coming back.
Most premium beauty and wellness brands are incredible at creating awesome products — but struggle to turn first-time buyers into loyal, repeat customers.
And when you don't have a proper email automation strategy in place, here's what happens:
Stuck in survival mode
Scaling feels impossible without spending more on ads — every month feels like starting from zero.
Can't take a week off
Revenue is inconsistent and you're constantly scrambling to bring in sales — there's no system holding the line for you.
Customers buy once, disappear
You watch them go quiet and start to lose confidence in your product — when the real issue is the engine, not the offer.
Growing a successful ecommerce brand shouldn't be this hard.
I've spent 10 years working in email and lifecycle marketing for a range of large corporate brands and small businesses. The one thing I've seen consistently is this: the brands that grow sustainably aren't always the ones with the best products. They're the ones with the best retention strategies.
Meet The Ecommerce Revenue Engine.
An 8-week guided coaching programme designed to help premium ecommerce brands build a high-converting email automation system — and start driving more predictable revenue inside your own Klaviyo account.
I guide the strategy, review your work at every critical stage, and make sure what you're building is actually going to drive revenue.
Book Email Roadmap Call →- 01Premium beauty and wellness ecommerce brands
- 02Female founder-led businesses at $20k+/month
- 03Brands ready to stop relying so heavily on paid ads
Then this programme was built for you.
This is not a course you'll never finish. It's a guided 8 week programme designed to fast track implementation, created specifically for busy founders wiith a never ending to-do list.
- Build 10 strategically optimised email flows that work in the background every single day
- Expert eyes on your strategy and feedback tailored to your brand, so you can move fast with confidence
- Create a more predictable revenue system that drives sales on autopilot and is less dependent on paid ads
- Increase repeat purchases, customer lifetime value, and long-term retention
In The Ecommerce Revenue Engine, you can expect…
Onboarding audit + kickoff call
Before you build anything, I do a deep dive into your Klaviyo account to review existing flows and your current set-up. Then I map a personalised action plan — which flows to prioritise, what to optimise, and where the quick wins are. We bring it together on a kickoff call so you're not left guessing and have a clear path forward.
Personalised flow reviews
I review your work at every key milestone before it goes live, so you can rest assured what you're creating is good. The goal isn't to "have flows." The goal is to build flows that actually convert and get results.
1:1 strategy calls
You'll receive a number of strategy sessions throughout the programme to refine your strategy, make smarter decisions, and troubleshoot any challenges along the way.
Private Slack support (VIP only)
Direct access to me for questions and ongoing support throughout the 8-week programme — so you're never stuck trying to figure things out alone.
Hey, I'm Sam — and I help brands build email engines that actually move the needle.
I'm an email strategist on a mission to I help overworked beauty and wellness founders turn email into a reliable revenue engine so they can scale without burning out
I've worked in email and lifecycle marketing for over 10 years, across large corporate brands and small businesses. Throughout my career, one thing became clear: email marketing is one of the most underleveraged channels. It constantly gets pushed to the bottom of the priority list. Yet when it's implemented strategically, it changes everything. Not just by driving more revenue, but by creating stronger customer relationships.
Most founders simply don't have the time, the budget, or the strategic guidance to build a proper email automation system themselves. If your brand is growing but you’re still working late nights, missing family time, and carrying the weight of every campaign yourself, email should be doing more of the heavy lifting.
From no flows and no popup, to email that converts on autopilot.
“Sam took something that felt complicated and turned it into a simple, easy-to-follow system.”
Before partnering with Sam, email marketing always sat at the bottom of my to-do list. I knew it was important, but with little experience I never knew how to make it work. The flows she created were thoughtfully crafted, seamless, and tailored to my business.
The emails feel personal, authentic and engaging — almost as though I’m having a one-on-one conversation with each customer. I can’t recommend The Automation Edit highly enough.
increase in email subscribers in 30 days, from a popup form converting at over 7%
revenue per recipient from her new abandoned checkout flow
revenue per recipient from her new welcome flow
Ready to stop chasing new customers and start driving predictable revenue on autopilot?
Book your email roadmap call
Start with a 15-minute call to determine your next steps. We review your existing set-up and identify where your biggest revenue gaps are.
Map out your action plan
Together we'll look at your current situation to identify what is and isn't working — and pinpoint the biggest revenue gaps to close first.
Get ready to kick off
Join the programme and start the onboarding process with immediate access to the training — so you can start building right away.
Imagine opening your Klaviyo dashboard and seeing email flows consistently driving revenue — every month, automatically.
- Have a high-converting email marketing automation system that drives consistent sales on autopilot
- Feel confident in your email strategy for the first time
- Spend less time reacting and more time making strategic, growth-focused decisions
- Build a brand experience that feels as premium and intentional as your products
- Have a predictable retention system working in the background — so you're not scrambling every month to hit revenue targets
The cost of poor retention is higher than most founders realise.
Most beauty and wellness ecommerce brands should be generating roughly 10–25% of total revenue from automated email flows alone.
is how much your email flows should be making every single month.
is how much your email flows should be making every single month.
is how much your email flows should be making every single month.
So the real question becomes: how much revenue is your store leaving on the table every month your flows aren't optimised properly?
The Ecommerce Revenue Engine is not for everyone.
This programme is for premium beauty and wellness brands ready to stop chasing new customers every month and build a system that drives consistent revenue from the customers you already have.
You're right for this if
- ✓You're generating $20k+ per month and know retention is your biggest untapped growth lever.
- ✓You sell beauty, skincare or wellness products with strong repeat purchase potential.
- ✓You value strategy, customer experience and building something sustainable, not beating competitors on price.
- ✓You're ready to collaborate, implement, and invest in your business properly.
- ✓You use Klaviyo (or you're willing to migrate during onboarding).
This isn't for you if
- ✕You're still under $10k/month and haven't validated your product yet.
- ✕You're looking for a fully done-for-you agency service.
- ✕Your business relies on constant discounts and high-volume, low-margin sales.
- ✕You want a magic solution without putting in the implementation work.
- ✕You're not willing to test offers and trust the data.
Two ways inside The Ecommerce Revenue Engine.
A done-with-you implementation programme for premium beauty and wellness brands ready to improve their Klaviyo flows, boost repeat sales and turn email into a more predictable profit channel.
Core
One-time · Payment plans available
For founders who want expert guidance, proven frameworks, and personalised feedback while implementing their retention system themselves.
What you get
- Onboarding audit + personalised action plan
- 1:1 strategy calls throughout the programme (3 in total)
- The Signature Email System™ framework
- 7 flow reviews at key milestones
- Custom flow plan for cross-sell, upsell & replenishment
- Flow templates loaded directly into your Klaviyo
- Slack community access
- Lifetime access to training and future updates
Best for — brands starting from scratch or with some flows in place but they're underperforming and they need expert direction.
Book a call →VIP
One-time · Payment plans available
For brands that want a senior email strategist in their corner to accelerate implementation, avoid costly mistakes and make better growth decisions faster.
Everything in Core, plus
- Additional 1:1 strategy calls (8 in total)
- Private Slack support for 8 weeks
- Priority reviews and feedback
- Personalised A/B testing roadmap
- Campaign guidance
- Direct access to a senior email strategist
Best for — brands that want a higher-touch version and value direct access to me as the strategist.
Book a call →Limited spots available. To ensure every brand receives personalised support, I only accept 3 new clients per month.
My promise to you.
If you implement the flows and don't see a measurable improvement in email revenue within 60 days, I'll keep working with you until you do.
This isn't a situation where you get access to content and I wish you luck, I want to see you succeed. I'm reviewing your work at every milestone and giving you feedback before anything goes live.
Plus, if you decide within the first 14 days that this isn't the right fit, you can request a full refund. No questions asked.
Got questions? I've got answers.
If your question isn't here, let's jump on a free 15-min Email Roadmap Call.
Book a call →That's completely fine. Most brands entering the programme already have some flows live, they're often just not performing as well as they could be. Your onboarding audit and action plan will identify what should be optimised, what should be rebuilt, and what opportunities are currently being missed.
No. This is a done-with-you consulting and implementation programme. I guide the strategy, optimisation, structure, and retention approach — but you (or your team) implements the work inside your Klaviyo account. The goal is to help you build an email system that you understand, so you're not permanently reliant on an agency.
Most founders should expect to dedicate a few focused hours each week. The programme is intentionally designed to fast-track implementation without overwhelming you. I've cut out all the fluff, only telling you exactly what you need to know to take action and most video modules are under 10 minutes long.
That's alright, everyone starts somewhere. One of the first modules is about getting your high-converting popup form live, so you can start gaining new subscribers who actually care about your brand from Week 1. If you already have a popup live, advice on improving it and increasing conversion rate will be provided during the onboarding audit.
No. At the end of the day, the person who knows your brand and your customers best is you. You will receive AI email copywriting prompt templates and training on how to use AI to accelerate implementation while still sounding like your brand. The goal is to combine your customer insight with faster execution support.
Potentially, yes. The programme works best for ecommerce brands selling consumable products with strong repeat purchase potential and customer lifetime value opportunities. Best thing to do is book a call — we'll have a chat about whether it's a good fit.
By the end of the programme, you'll leave with a stronger retention strategy customised to your brand, a fully implemented lifecycle automated email system, and a long-term roadmap for continued growth. While you won't continue to have 1:1 Slack support after the 8 weeks, you'll remain in the community and have lifetime access to the training materials.
The 8-week roadmap is designed to create structure and momentum so you can start seeing results ASAP but the programme is flexible and self-paced. While there are certain milestones I recommend booking 1:1 strategy calls around, you choose when to use them. You'll have lifetime access to the training materials so you can continue implementing at a pace that works for your business and schedule. You just won't have dedicated slack support after the 8 weeks is up.
Ready to build a smarter ecommerce revenue system?
If you're tired of relying so heavily on paid ads and you know your brand needs a stronger retention strategy, The Ecommerce Revenue Engine™ was designed for exactly this.