THE REVENUE JOURNEY SYSTEM™
Get more revenue from the leads and customers you already have.
A 90-day engagement where I work inside your business to find where you’re losing potential customers and sales, then fix what happens next so more people convert, come back and stay.
Built for growing membership and subscription wellness businesses that are ready to scale without everything depending on the founder.
You’ve built the demand, but your customer journey hasn’t kept up.
THE HIDDEN PROBLEM
Your business is growing, leads are coming in and customers are buying, but you know you’re not getting as much value from that demand as you could be.
1.
Lose leads and potential customers because follow-up is inconsistent
2.
Miss opportunities to keep customers, encourage them to buy again or bring them back
3.
Spend too much time manually checking, chasing and filling the gaps yourself
You’ve built the demand, but what happens after someone finds you hasn’t kept up.
A NOTE FROM SAM
“You’ve done a lot right to get your business here, but as it grows, the DIY fixes, disconnected systems and manual processes that once worked start to reach their limit. You don’t need another list of marketing ideas, you need to know where you’re losing potential customers and sales, what is worth fixing first, and then actually get it fixed.”
- SAM, FOUNDER OF THE AUTOMATION EDIT
THE SEARCH IS OVER
Meet The Revenue Journey System™
I work with you to discover what’s costing your business sales, work out what needs prioritising, and then fix it for you, all within 90 days.
I look at what happens from the moment someone becomes a lead, through to becoming a customer, buying again, staying longer or coming back after they’ve left.
Then I identify where people are dropping off, where follow-up is being missed and where you’re relying on manual work to keep things moving.
From there, I decide which improvements will make the biggest difference in your business and implement them for you.
That might mean better lead follow-up, improving member or subscription sign-ups, strengthening onboarding, bringing lapsed customers back or making sure existing customers have more reasons to stay and buy again.
You don’t need to know what needs fixing before we start; figuring that out is part of what you’re hiring me for.
I work with founder-led wellness businesses that:
✓ Have proven demand and a steady flow of leads or customers
✓ Have a membership, subscription or strong repeat-purchase model
✓ Are typically generating A$20K+ per month and ready to grow
IS THIS RIGHT FOR YOUR BUSINESS?
The Revenue Journey System™ is for you if you’re ready to…
✓ Turn more of your existing leads into paying customers or members
✓ Give customers more reasons to stay, return and buy again
✓ Bring valuable customers back before they disappear for good
✓ Stop relying on yourself to remember every follow-up and customer touchpoint
What changes when your customer journey starts working as hard as you do?
01. Capture more of the revenue already within reach
You don’t necessarily need more leads, you need more of the right people already finding you to take the next step.
That could mean more leads becoming customers, more casuals becoming members, more customers returning to buy again, stronger subscription retention or bringing valuable customers back before they disappear for good.
I identify where those opportunities are being lost and build the journeys needed to capture more of them. So rather than continually spending more to fill the top of the funnel, you start getting more value from the demand you’ve already worked hard to create.
While outcomes such as lifetime customer value take longer to fully play out, you’ll have relevant baselines and measures in place to see whether things are moving in the right direction.
02. Stop being part of the infrastructure
When the business was smaller, keeping things in your head probably worked. You noticed the lead that needed chasing. Remembered the customer who hadn’t been back. Checked the inbox, filled the gaps and made sure things happened, but you shouldn’t have to keep doing that forever.
I build the systems, triggers and workflows that make important customer touchpoints happen consistently, without relying on you to remember them.
The right things happen because the business is designed that way, not because you remembered to make them happen.
So you can step away without that nagging feeling that something, or someone, is being missed.
03. Give customers more reasons to choose you, and stay
A great customer journey doesn’t just follow up and send reminders; it communicates value.
At every important stage, your customers should understand what makes your business different, what they can get from it and why continuing the relationship is worth it.
I strengthen the communication around those moments so customers receive messaging that feels timely, relevant and personal, not like they’ve been dropped into another generic automation.
How it works.
How it works.
Step 1: Find what’s costing you sales
I look at what happens from the moment someone becomes a lead, through to buying, staying, buying again or eventually leaving, so I can see where people are dropping off and what opportunities are being missed.
Step 2: Work out what to fix first
I determine which problems are most worth solving, then create your 90-Day Revenue Journey Roadmap and walk you through what I found, what I recommend and why.
Step 3: Fix it for you and scale your business
I build, test and launch the agreed improvements inside your systems, which could include better follow-up, onboarding, retention, reactivation, email and SMS, messaging, automation or sales processes.
You walk away with the improvements live inside your business, not another strategy sitting on your to-do list.
FOUNDER OF THE AUTOMATION EDIT
Hey, I’m Sam.
I’m a senior marketer and founder of The Automation Edit, and I help growing wellness businesses find the gaps that are costing them customers and sales, then fix them.
Over the last 10 years, I’ve worked across global brands and growing local businesses, which has taught me that what gets a business to one stage of growth isn’t always what will get it to the next.
Today, I combine marketing strategy, customer behaviour, data and automation to work out what will make the biggest difference in your business, then build it for you.
I don’t start by asking what you want automated, I start by working out where people are dropping off, what’s being missed and what needs to happen differently.
CLIENT STORIES
I know how to find the opportunities you might not be able to see from inside the business.
“
“I knew leads were falling through the cracks but had no idea how much it was actually costing me. Sam went through everything and came back with real numbers. What stood out is she didn’t just tell me what was wrong, she showed me exactly what to fix first and why.”
SAM KIMBER - FOUNDER OF THE WELLNESS CLUB
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“Samantha identified areas I hadn’t even realised were missing and showed me how to create a better customer journey and encourage more returning clients. She has given me a real sense of direction and helped me make much more intentional decisions instead of just winging it.”
BIANCA TANNER - FOUNDER OF PURE BALANCE
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“Sam made what initially felt complicated feel simple and easy to understand. The emails feel personal, authentic and engaging, almost as though I’m having a one-on-one conversation with each customer.”
DANNI WILSON - FOUNDER OF RUE AVENUE ACTIVEWEAR
Ready to stop wondering what needs fixing and start doing something about it?
Step 1: Apply
Tell me about your business, where you’re at and what you know could be working better.
Step 2: Let’s talk
If I think The Revenue Journey System™ is a good fit, I’ll invite you to a call so I can understand your business and goals in more detail.
Step 3: Get started
If we decide to work together, we’ll choose your start date, then I’ll take you through onboarding and get to work.
ONCE IT’S WORKING
Your business shouldn’t need you constantly filling the gaps to keep customers moving.
Once The Revenue Journey System™ is working inside your business, you’ll:
✓ Have more leads and customers taking the next step instead of quietly dropping off
✓ Know important follow-up is happening consistently, without relying on someone remembering
✓ Give customers better reasons to choose you, stay with you and buy again
✓ Spend less time checking, chasing and manually holding everything together
The Revenue Journey System™ is not for everyone.
IS THIS FOR YOU?
It’s designed for established wellness businesses that have already built demand but know they’re losing opportunities in what happens next.
This is for you if:
✓ You’re typically generating $20K+ per month
✓ You have a membership, subscription or strong repeat-purchase model
✓ You already have a meaningful volume of leads and customers
✓ You want an expert to work out what needs fixing, then implement it for you
This isn’t for you if:
✕ You’re still trying to prove people want what you sell
✕ You primarily need help generating demand through paid ads
✕ You want someone to simply build a list of automations you’ve already decided on
✕ You want to automate everything, whether it improves the customer experience or not
Your Questions, Answered
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That depends on what I uncover. I look across the full customer journey, then prioritise the areas with the strongest commercial and strategic opportunity. The work might include follow-up, onboarding, retention, reactivation, email and SMS, segmentation, messaging, automation or sales pipeline improvements.
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The first phase is designed to answer exactly that. I audit your customer journey and, where reasonably possible, quantify the opportunities before implementation begins. If you don’t feel the opportunities identified justify continuing, you can stop after the audit and roadmap, keep the work completed, and your remaining two instalments will be cancelled.
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Usually not. I’m software-agnostic and prefer to make better use of your existing systems when they are fit for purpose. If something needs to change, I’ll explain why and recommend the most sensible way forward.
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No, I use automation to make sure important moments aren’t missed, while thoughtful messaging, personalisation and appropriate human touchpoints help strengthen the customer relationship.
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This is a done-for-you service. I’ll need your input during onboarding, access to the relevant systems, occasional context or approvals, and milestone calls when useful. I do the analysis, strategy and implementation, so this doesn’t become another project for you to manage.
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You can, but at this stage the problem usually isn’t a lack of ideas. It’s knowing which opportunities matter, what deserves priority and how the different parts of the customer journey should work together. Then there’s the time and expertise required to implement it properly.
Don’t see your question here? Send me an email at hello@theautomationedit.com
Get more revenue from the leads and customers you already have.
Tell me about your business, where you’re at and what you know could be working better.