THE EMAIL REVENUE ROADMAP™
You’ve worked hard to win your customers. Is your email marketing doing enough to bring them back?
You’ve built a great beauty or wellness brand. You’re paying for Klaviyo. You’ve got emails and automations running.
But you have a feeling you could be getting more from the customers you’ve already acquired.
Maybe your flows were built from templates or AI. Maybe they were set up months ago and haven’t been revisited since. Or maybe you know there are opportunities to encourage second purchases, replenishment orders and stronger customer relationships. You just haven’t had time to figure out where to start.
That’s exactly what The Email Revenue Roadmap™ is designed to help you do.
I’ll personally review your Klaviyo customer journey, identify up to three opportunities I’d prioritise to encourage repeat purchases, and give you a clear action plan.
Plus, you’ll get access to The Ecommerce Revenue Engine™, my step-by-step Klaviyo training, ready-made flow templates and AI copy prompts, so you have the tools to make the improvements yourself.
Founding offer · $297 AUD · First 5 brands
Getting the first sale is one thing. Getting customers to come back is another.
Klaviyo makes it easier than ever to get flows live.
But knowing which emails your customers need, when they need them, what they need to hear and how email should support your wider business goals requires more than switching on a template.
You might be:
✓ Seeing customers buy once, without anything intentionally encouraging them to come back.
✓ Missing replenishment, cross-sell and win-back opportunities.
✓ Sending post-purchase emails that aren’t building a relationship.
✓ Running flows that haven’t been reviewed since they were set up.
✓ Looking at data that doesn’t make it obvious where to focus.
✓ Knowing email could do more, but juggling other business priorities.
You don’t necessarily need more emails. You need to know whether the customer journeys you already have are giving people the right reasons to buy again.
What I’ll look at
I’ll review your Klaviyo account through the lens of repeat purchases and customer retention.
I’ll look at the foundations, performance, flows and messaging that influence how customers experience your brand after buying, and identify the opportunities most worth your attention.
My review covers four key areas:
01. Foundation
I’ll check the foundations of your Klaviyo setup, including key account settings, domain verification and technical setup.
02. Performance
I’ll look at the data available in your account to understand what’s performing, what isn’t and where your attention may be better spent.
03. Flows
I’ll review your existing automation strategy, including your flow setup, triggers and customer journey, and identify gaps or missed opportunities.
04. Messaging
I’ll look at the emails themselves: your messaging, positioning, calls to action, offers, personalisation and whether the experience reflects the brand you’re trying to build.
Where I spot wider marketing, messaging or positioning opportunities that are affecting your email performance, I’ll flag those too.
Your top repeat-revenue priorities. Clearly explained.
YOUR ACTION PLAN
I’ll bring everything together into a prioritised action plan with up to three recommendations specific to your business.
You’ll know what I’d improve, why it matters and where to focus first.
No overwhelming checklist. No generic advice. Just a clear starting point.
WHAT’S INCLUDED
What you’ll receive
✓ Personalised Repeat Revenue Review
I’ll personally go inside your Klaviyo account and review your setup, performance, flows and messaging through a repeat-purchase lens.
✓ Recorded Strategy Walkthrough
I’ll record a walkthrough of what I’ve found so you can see exactly what I’m seeing and revisit the recommendations whenever you need to.
✓ Your Top 3 Repeat Revenue Priorities
Up to three recommendations I’d prioritise for your business, so you know what to improve, why it matters and where to start.
✓ The Ecommerce Revenue Engine™ Implementation Toolkit
Lifetime access to my Klaviyo training library, ready-made flow templates and AI copy prompts, so you have the tools to act on your recommendations. See what’s inside below.
WHAT TO EXPECT
Know what to fix. Understand why. Then do something about it.
The goal isn’t to hand you another list of things you “should” be doing.
It’s to give you clarity and confidence about where your biggest email opportunities are and what deserves your attention next.
You might discover you need a flow you don’t currently have.
You might already have the right flows, but they’re not saying the right things.
There might be a customer segment you’re overlooking, a repeat-purchase opportunity you’re missing, or an automation that’s simply not doing the job it was designed to do.
Or I might tell you that something you were worried about is actually working well and isn’t where I’d spend your time.
The recommendations are based on your business, not a template.
YOUR ROADMAP COMES WITH THE ECOMMERCE REVENUE ENGINE™
Know what to improve. Have the tools to make it happen.
Getting expert recommendations is useful. But knowing how to put them into action is where things can get tricky.
That’s why your Email Revenue Roadmap™ includes lifetime access to The Ecommerce Revenue Engine™, my existing step-by-step Klaviyo training library, along with ready-made flow templates and AI email copy prompts.
So when I recommend improving a post-purchase flow, introducing a replenishment reminder or refining your email messaging, you’re not left starting from scratch.
Inside, you’ll learn how to:
✓ Get the foundations right
Understand your list, forms and key Klaviyo setup decisions.
✓ Convert more first-time customers
Build and improve welcome, browse and abandoned checkout journeys.
✓ Encourage customers to come back
Strengthen post-purchase, review request and win-back flows.
✓ Increase repeat-purchase opportunities
Explore cross-sells, upsells, replenishment, loyalty and personalisation.
✓ Use AI with confidence
Create stronger email copy and learn how to assess and refine AI-generated messaging.
You’ll also receive ready-made Klaviyo flow templates added to your account as drafts, plus AI copy prompts to help you customise your emails.
The Roadmap shows you where to focus. The Ecommerce Revenue Engine™ helps you take action.
Most lessons are under 10 minutes, so you can work through the relevant training at your own pace.
Danni from Rue Avenue used this approach. Her pop-up now converts at over 7%, and her abandoned checkout flow earns $7.81 per recipient.
The templates are starting points, not personalised or fully configured flows. You’ll need to customise and test them before publishing.
FOUNDER OF THE AUTOMATION EDIT
Why me?
Hi, I’m Sam, founder of The Automation Edit.
I’ve spent the past 10 years working in marketing across global brands and growing businesses, and one thing I’ve learned is that more marketing activity doesn’t automatically mean more growth.
Sometimes the biggest opportunities are already sitting inside the business.
My approach combines marketing strategy, customer journey thinking, messaging and automation to help businesses make more of the customers they’ve already worked hard to acquire.
Also, I don’t believe in automating everything just because we can.
The goal is to use email and automation intentionally, in order to create a better customer experience while helping your business grow.
CLIENT STORIES
What business owners say
“
“She took something that felt complicated and turned it into a simple, easy-to-follow system. The flows and automations she created were thoughtfully crafted, seamless, and tailored to my business. The emails feel personal, authentic and engaging, almost as though I’m having a one-on-one conversation with each customer.”
DANNI - FOUNDER OF RUE AVENUE ACTIVEWEAR
“
“It was clear you’d done real research and dug deep into our website before we even spoke, that groundwork made a big difference. You gave me a clear sense of what to prioritise right now, plus a handful of ideas I hadn’t even considered.”
CHARMAINE - FOUNDER OF BARE HEALTH
“
“Samantha really took the time to dive deep into my website, my business performance and my existing systems. She identified areas I hadn’t even realised were missing and showed me how to use triggers and automations to create a better customer journey and encourage more returning clients.”
BIANCA - FOUNDER OF PURE BALANCE
IS THIS FOR YOU?
The Email Revenue Roadmap™ is designed for ecommerce brands that:
✓ Already use Klaviyo and have email marketing running.
✓ Sell products with the potential for customers to purchase again.
✓ Know their email marketing could be doing more but aren’t sure where to focus.
✓ Care about customer experience as much as they care about generating revenue.
✓ Want strategic advice specific to their business, not another generic template.
You don’t need a perfect setup and you don’t need to be an email marketing expert.
That’s what I’m here for!
How it works
Step 1: Purchase your Roadmap
Secure one of the five founding spots for $297 AUD.
Step 2: Tell me about your business
You’ll complete a short onboarding questionnaire and give me access to your Klaviyo account so I can understand your goals, customers and current setup.
Step 3: I get to work
I’ll personally review your account through the lens of your wider business and customer journey.
Step 4: Receive your Roadmap
Within 7 days of receiving your completed onboarding and account access, I’ll send your recorded strategy walkthrough and your top 3 repeat revenue priorities.
Step 5: Meet with me (optional)
If you’ve added a strategy session, watch your walkthrough first, then book your 30-minute call to ask questions and talk through your next steps.
Find out where your next repeat-purchase opportunities are.
FOUNDING OFFER
The Email Revenue Roadmap™
A personalised strategy and practical implementation resources to help you make more of the customers you’ve already acquired.
You’ll receive:
✓ Personalised Repeat Revenue Review
✓ Recorded Strategy Walkthrough
✓ Your Top 3 Repeat Revenue Priorities (up to three, based on your account)
✓ Lifetime access to The Ecommerce Revenue Engine™ training, ready-made Klaviyo flow templates and AI copy prompts
$297 AUD
Founding price for the first 5 brands.
Delivered within 7 days of completed onboarding and account access. If you add a strategy session, we’ll book it in separately.
THE ACTIONABLE CLARITY GUARANTEE
No more paying for advice that leaves you wondering what to do next.
Your Email Revenue Roadmap™ is personally reviewed by me—not generated from a generic checklist.
You’ll receive up to three prioritised recommendations based on your existing Klaviyo setup, along with an explanation of what I’d focus on first and why.
And here’s my promise:
If, after receiving your Roadmap (and our strategy session, if you’ve added one), you still don’t have a clear, relevant next step you can act on, let me know within 7 days.
I’ll personally revisit your recommendations to make sure you have the clarity you need.
If we still can’t get you there, I’ll refund your $297 AUD.
Because you shouldn’t have to gamble on getting useful advice.
A few questions
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Technical setup is part of what I’ll look at, but this isn’t just a technical health check.
I’m looking at Klaviyo through a wider marketing and customer-journey lens: what you’re trying to achieve, how customers move through your business, what you’re communicating and where I see opportunities to improve the experience and commercial performance of your email marketing.
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The Email Revenue Roadmap™ is a diagnostic and strategic service, rather than done-for-you implementation.
I’ll show you what I recommend and give you The Ecommerce Revenue Engine™ training, flow templates and AI copy prompts to help you implement it.
If you’d prefer personalised implementation support, we can discuss whether that’s a good fit once you’ve received your Roadmap.
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That’s completely fine. You don’t need dozens of flows or an advanced setup.
The point of the Roadmap is to assess where you are now and identify what makes sense for your business next.
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Your recorded walkthrough and top 3 priorities will be delivered within 7 days of receiving your completed onboarding questionnaire and Klaviyo account access.
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No. It’s there so you can act on your priorities yourself, at your own pace. If you’d rather have me check your work as you go, ask me about VIP flow reviews.
Don’t see your question here? Send me an email at hello@theautomationedit.com
Your email marketing is already running. Let’s make sure it’s running in the right direction.
Find out what’s working, what’s missing and what I’d prioritise to help you get more from the customers you’ve already worked hard to acquire.
The Email Revenue Roadmap™
$297 AUD · First 5 brands